Collectors
first.

My story

I started on the collector side of this market.

Years of buying, holding, selling, minting, and living through different market cycles gave me a perspective that is difficult to get from the outside. I’ve seen what creates real demand, what makes collectors believe, what kills momentum, and why some projects build lasting communities while others disappear.

Over time, that experience became expertise.

I learned that successful launches rarely come down to one thing. Positioning matters. Timing matters. Price and supply matter. Distribution matters. But ultimately, who you attract and who ends up owning your supply matters enormously.

Most teams know how many followers they have, how many people are in Discord, and how many wallets are on their whitelist. Far fewer truly understand the people behind those numbers.

I wanted to change that.

So I built my own technology for understanding collector behaviour on-chain. I can see what wallets collect, how long they hold, when they sell, what they farm, how they’re connected, and where they discover new collections.

It gives me something most advisors don’t have: the ability to combine experience and instinct with actual collector data.

That same thinking led me to create Curated Apes, a private group built around a simple belief: a small group of the right collectors can be far more valuable than a large group assembled for the numbers.

Today, I use everything I’ve learned to advise founders and teams on the decisions that shape their projects. Positioning. Pricing. Supply. Whitelist strategy. Collector acquisition. Partnerships. Launch mechanics. Growth. And sometimes the harder question of whether the plan needs to change altogether.

I’ve spent years studying this market from the inside. I know the collectors. I understand the culture. I’ve built the technology to see what the numbers alone don’t show.

The data matters. The tools matter. The network matters. But what founders bring me in for is my judgement.

Want my take
on your project?

DM me on X with the project and the decision you’re facing. I read every message myself.