Advisory
I work directly with founders on price, supply, the whitelist, positioning and partnerships, and on the calls that are hardest to make from inside the project.
You don’t need someone to agree with your plan. You need an outside view of the market, backed by collector behaviour and on-chain data.
Sometimes the answer is to push harder. Sometimes it’s to change the price, cut the supply, rebuild the list, move the date or rethink the offer. The value is knowing which, before the market decides for you.
Three ways to work together
The data
For teams that need to know what’s really inside their list.
Scoped by list size
Quoted once I know your project
You get
Best for: teams with a list forming or a mint approaching.
Explore Whitelist IntelligenceThe decision · 2 weeks
Pressure-test the launch before the market does.
Fixed scope
Quoted once I know your project
You get
Best for: teams four to eight weeks from launch.
Ask about a Launch ReviewOngoing access
For teams that want me in the room, not only in a report.
Monthly retainer
By application
You get
I keep the roster small on purpose. If I can’t give a project proper attention, I don’t take it on.
Apply for Private AdvisoryMore meetings won’t fix a launch. Better information will.
The Launch Review
Your team’s time
About 3 hours
Spread over two weeks. I do the heavy lifting.
A short intake form, your whitelist, and anything you already have: deck, roadmap, mint plan.
Every wallet gets scored. I review your positioning, price, supply, phases and community.
What’s working, what isn’t, and what worries me. We agree on what to fix first.
Price, supply, phases, allocation, who to cut from the list, and who to bring in.
I walk your team through the memo, answer every question and adjust what needs adjusting.
The final Decision Memo, the full whitelist report, and 30 days of follow-up questions.
What we can work on
Why should collectors care, and why now?
What does your real demand support?
What gets people to mint without cheapening the project?
Who gets access, how much, and why?
Which communities and people actually fit?
Phases, allocations, timing and friction.
Which ones build credibility, and which are just noise?
How do you turn a launch into a collector base that stays?
The uncomfortable ones, including when not to launch.
What I don’t do
I don’t sell attention. I advise the people making the decisions.
Questions
Advisory doesn’t include promotion, and I don’t sell posts. If I ever mention a project I advise, I’ll say that I advise it.
Nobody honest can. But most mints that don’t sell out fail for reasons you can spot in advance: the wrong price, the wrong supply, the wrong list or the wrong timing. That’s what I work on with you.
No. I keep the roster small, and only take projects I’d put my name next to. If it’s not a fit, I’ll tell you when I reply.
Every engagement is quoted after I’ve read your project. Whitelist Intelligence is scoped by the size of your list; a Launch Review and Private Advisory by the size and stage of the project.
Your whitelist, your plan as it stands, and about three hours of your team’s time over two weeks for a Launch Review.
Usually within a few days of your first message. The earlier before launch, the more we can change.
[ETH, USDC or bank transfer]. Whitelist Intelligence and the Launch Review are paid upfront.
Yes. Everything you share stays between us either way.
DM me on X with the project, where you are, and the decision in front of you. I read every message myself, and if I can help, I’ll tell you where I’d start.
